Proficient Homework


100 words each, kindly help answer the question below and respond to the attached 5 peer posts as well.

In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: A consumer is a shopper who is sore about something. In essence, Mr. Coffin suggests that a marketers job is to tap into a problem, or create a problem, that can only be solved by the consumers purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need? 

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