1. Conduct a value chain analysis for Five Guys. What are its primary activities? What are its support activities? Identify the activities that add the most value for the customer. Why? Which activities help Five Guys to build its differentiated brand? Why?
2. The resource-based view of the firm identifies four criteria that managers can use to evaluate whether particular resources and capabilities are core competencies and can, therefore, provide a basis for sustainable competitive advantage. Are these measures independent or interdependent? Explain. If (some of) the measures are interdependent, what implications does that fact have for managers wanting to create and sustain a competitive advantage?